PROUD is a 501(c)(3) organization designed to give charitable, educational and administrative support for Wisconsin’s military personnel, troops and military organizations. Its focus is on service members, their families and dependents in situations of deployment and emergency assistance. PROUD is funded primarily through private donations along with fundraising events and grants. The organization is managed by both retired service members and citizens throughout the state not associated with the military. PROUD promotes and supports current programs administered by the Wisconsin National Guard.